Information Technology, Marketing & Product Development, Supply Chain & Logistics
VP Strategic Marketing
Lucas Systems is seeking an experienced VP Strategic Marketing (“VPSM”) to oversee all marketing operations for Lucas and to develop its global marketing strategy and vision, with the primary goal of driving revenue to meet aggressive growth goals.
Play a primary role in helping Lucas achieve short and long term growth goals by developing and implementing marketing strategies to drive a high volume of qualified opportunities.
Work closely with Global VP of Sales and sales team to align and enhance efforts.
Collaborate with, and provide input to, Product Manager (new product ideas tied to market segments, product collateral, etc.).
Identify, define, and quantify target market segments, as well as strategic accounts within those segments, develop associated campaigns, and collaborate on win strategies.
Listen to and analyze the trends of the market and calibrate our marketing approach accordingly.
Build and enhance brand recognition, with messaging and positioning that vividly communicates Lucas’ key differentiators.
Own the marketing budget, with a metrics-driven approach that drives spending and channel optimization to hit growth targets efficiently and effectively.
Conduct competitive analysis and create associated win strategies.
Create a solid network of domestic and global strategic partnerships.
Support technical alliances by defining target markets for combined technical solutions and developing and executing collaborative marketing campaigns.
Enhance Lucas’ reputation as industry experts through collaboration with industry thoughts leaders and by attending and speaking at industry events to evangelize the Lucas brand.
Bachelor’s or Master degree in marketing or related discipline; MBA preferred
10+ years of marketing experience, preferably global and in related industry (software or supply chain)
5+ years of marketing leadership experience.
Proven track record of developing and implementing marketing strategies to drive high growth.
Ability to be highly analytical and strategic, but also creative and hands-on, with attention to detail.
Highly effective communicator (verbal and written) comfortable in a collaborative, transparent environment.
Strong business and commercial acumen, with ability to think like a General Manager.
Additional Salary Information: Commensurate with experience
Internal Number: VPSM
About Lucas Systems Inc.
Lucas Systems, Inc. is the fastest-growing provider of mobile work execution solutions that enable retailers, wholesale distributors, and manufacturers to improve warehouse operations. Our software products provide a rapid return on investment for our customers by helping workers do their jobs more efficiently and accurately using real-time speech recognition software and other data capture technology running on mobile devices. Lucas software is used by Fortune 50 companies, large private distributors, and other industry leaders.
Founded in 1998, Lucas is a growing and consistently profitable organization with an expanding global presence. We offer a dynamic, collaborative, innovative and entrepreneurial work environment that continues to create opportunities for both personal and professional growth for high-performing individuals in both the US and UK.
The Lucas Systems culture has been as carefully managed as our growth and our products. We believe in what we do, as much as we believe in each other. We believe in rewarding great thinking and initiative. We attract high-quality people who like to work hard, and they stay with us for many years.
Our generous benef...it package includes: Medical, Dental, Vision, and Life Insurance; 401(k) with Employer Match; Ten Paid Holidays; Free Parking; Flexible Work Hours; Casual Work Attire; Foosball, Ping Pong, Chess and More; Catered Lunches; and Cash Bonus for Employee-Referred Hire