Can You Cultivate? Integrate? Motivate? We’re seeking a Pittsburgh-based Digital Strategist who will be able to develop and execute digital strategies for a variety of clients. As a dynamic team player you will work in collaboration with client teams to create this company’s absolute best work, bringing innovative, bold ideas to life and provide service excellence.
Create executable plans around client websites, both existing and new, in order to optimize the website to maximize lead generation.
Develop executable strategies for our clients to enable the achievement of their goals, to include, paid/organic search, paid digital, nurturing/marketing automation and lead qualification.
Lead the building, development and delivery of strategic omni-channel digital marketing plans.
Calculate ROMI (Return on Marketing Investment) for all client campaigns.
Continually monitor current marketing trends, new technology solutions and competitive strategies – and then translate them into new marketing ideas for clients.
Foster and maintain strong client relationships by ensuring meaningful client value is delivered through a mix of best-practice solutions, skills, capabilities and original thinking.
Collaborate and develop relationships with internal teams (stakeholders, account services, creative, integrated content, etc.) and work to ensure best practices across disciplines.
Identify key digital content needed to support client goals, including but not limited to, new content recommendations, website updates and landing page creation.
Identify key data points and measurements to show the impact of our approach and strategy on the client’s business.
Work with the client and client teams to determine key metrics for reporting the success of the goals set by the team.
Bachelor’s degree in Marketing, Communications, or related field with a minimum of seven (7) years of experience in data driven marketing is required. Strong technical skills in MS Office 365 is also required, as well as strong perceptive and analytic abilities.
This position is a developmental role and provides an opportunity for advancement. Other benefits include:
Flexible hours and the ability to work remotely
Medical, dental, and vision insurance
401(k) retirement plan
Supplemental life insurance
Critical care insurance
Short- and Long-term disability
About Pipitone Group
Established in 1992, Pipitone Group has a unique, strategic approach to marketing that builds business by using marketing programs and tools designed to enhance, motivate, and inspire creative solutions that get products and services to market.
These integrated offerings incorporate a custom mix of strategic direction, design, interactive technologies, and public relations. We are always searching for qualified professionals to share in our steady growth.