CAREER CONNECTOR

Our client is looking for an individual that can design and execute all facets of a loyalty program to allow guests to build a lasting relationship with their brand. By combining marketing expertise and business analysis, you will set the strategic direction for growing our loyalty base, increasing loyalty transactions, and ultimately increasing market share across our business region through customer communication and program engagement.

Responsibilities & Essential Functions:

• Define strategy and lead execution for loyalty programs that will deliver industry-leading experiences for our guests
• Build expertise across the loyalty domain – include trends, best practices, and thought leadership
• Be the main POC for our loyalty partner
• Create benchmarks and actionable goals for the business relative to loyalty members and loyalty transactions
• Use your experience across disciplines of loyalty marketing, retention marketing, customer engagement, customer experience, customer strategy, and CRM to deliver unique and timely offers and communication to our guests
• Focus on defining strategies that create moments of engagement across the customer lifecycle that create sustainable, emotional connections between our guests and our brand
• Use data and analytics to inform program opportunity, define the business case, and outline success measures
• Work closely with graphic design and social media resources to create lifecycle marketing campaigns
• Partner with other internal teams to identify loyalty opportunities across different verticals (i.e. fuel, c-store, food)
• Manage and respond to all incoming customer complaint communications and respond in a timely manner

Education, Experience and Skill Requirements:

• Bachelor’s degree or master’s degree in marketing or business administration
• Experience creating and managing loyalty programs
• Experience creating and managing customer engagement and lifecycle marketing via a CRM
• Advanced communication skills
• Ability to quickly adapt to change

About HDJ & Associates, Inc.

HDJ + Associates is consistently named one of the top recruiting firms in the Pittsburgh area. We are a professional employment and search solutions company focused on recruiting the best possible talent available in today’s demanding market place. Our clients often tell us that finding the right candidates to join their company is one of the most difficult tasks on their already overburdened task list. Likewise, our candidates often tell us that finding the right position in today’s crowded market place is frustrating and overwhelming. Let HDJ + Associates take the pressure out of the recruiting process for both candidates and employers. We will hit the employment bullseye each time streamlining the recruiting process to success.

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