The Digital Sales Executive is responsible for identifying business opportunities and selling complex digital service packages to law firms. This role requires a blend of high-level sales expertise and technical fluency in digital marketing trends to consult potential clients on ROI-driven solutions.

Core Responsibilities

• Lead Generation & Prospecting: Proactively identifying and engaging potential law clients through cold outreach (email/calling), LinkedIn lead generation, and networking at industry events.
• Consultative Selling: Conducting needs analyses to understand client goals (e.g., brand awareness, traffic, or lead gen) and presenting tailored marketing strategies featuring  lead generation, public relations and digital marketing.
• Proposal Development: Crafting and delivering compelling sales presentations, cost estimates, and contracts that align with the client’s budget and business objectives.
• Market & Competitor Research: Monitoring industry trends and competitor pricing to ensure the agency’s offerings remain competitive and relevant in 2026.
• Relationship Management: Building and maintaining strong business relationships to ensure long-term client retention and identifying opportunities for upselling additional services.
• Cross-Functional Collaboration: Working closely with internal strategy, design, and operations teams to ensure proposed campaigns are feasible and aligned with client expectations.

Required Skills & Qualifications

• Technical Proficiency: Understand digital channels including AI-driven marketing, SEO, programmatic advertising, and performance metrics (KPIs/ROI).
• Data Literacy
• Advanced Communication: Exceptional negotiation and presentation skills, with the ability to explain technical marketing concepts to non-marketing stakeholders.
• Education: Typically a Bachelor’s degree in Marketing, Business, or a related field, often coupled with 2+ years of agency-side sales experience.

About HDJ & Associates, Inc.

HDJ + Associates is consistently named one of the top recruiting firms in the Pittsburgh area. We are a professional employment and search solutions company focused on recruiting the best possible talent available in today’s demanding market place. Our clients often tell us that finding the right candidates to join their company is one of the most difficult tasks on their already overburdened task list. Likewise, our candidates often tell us that finding the right position in today’s crowded market place is frustrating and overwhelming. Let HDJ + Associates take the pressure out of the recruiting process for both candidates and employers. We will hit the employment bullseye each time streamlining the recruiting process to success.

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